Top 5 Drawing & Coloring Apps on iOS in New Zealand Q3 2022

In the third quarter of 2022, the performance of the top 5 drawing and coloring apps on iOS in New Zealand showcased interesting trends in weekly downloads, revenue, and active user metrics. Here’s a closer look at each app's performance:

Happy Color by Numbers Game from X-Flow saw an overall stable trend in weekly downloads, peaking at 1K in early July and finishing the quarter at 913. Weekly revenue fluctuated, reaching a high of approximately $117 in late August. The app maintained a consistent user base with weekly active users hovering around 7-8K, starting at 8K at the beginning of the quarter and ending at a similar level.

Makeup Kit - Color Mixing by Crazy Labs experienced a significant increase in weekly downloads, starting from just 6 in mid-July and rising to over 2.5K by mid-August. This trend, however, saw a decline towards the end of the quarter, stabilizing around 793 downloads per week. Weekly active users followed a similar pattern, peaking at 3.6K in late August before decreasing to 1.7K by the end of September.

Phone Case DIY, also from Crazy Labs, had a consistent performance in weekly downloads, averaging around 600-700 throughout the quarter. The app’s weekly active users showed a gradual increase, starting at 2.8K in late June and climbing to over 5K by the end of September, indicating a growing user engagement.

Color by Number：Coloring Games from Wildlife Studios displayed a stable revenue stream, maintaining around $200-$300 per week. Weekly downloads saw a peak of 858 in mid-July, but gradually decreased to 594 by the end of the quarter. The weekly active users started at 2.3K and ended at 2.5K, reflecting a slight increase over the months.

Pixel Art － Color by Number by Easybrain Ltd had varied weekly downloads, with a peak of 480 in mid-July and a low of 168 by the end of September. Revenue was relatively stable, with notable peaks in mid-July and mid-September, reaching around $210 per week. The app’s weekly active users remained fairly consistent, averaging around 4K throughout the quarter.

These insights into the top 5 drawing and coloring apps on iOS in New Zealand for Q3 2022 come from Sensor Tower. For more detailed analysis and data, visit Sensor Tower.